1 May 2015
3. Audience Post
This class has taught me a lot about social media and the ways I will use it in my future career. Although I am not set on a career after this, I know that whatever it is that I do, it will require social media knowledge. Social media helps build a personal brand. Many social media sites are for free, and allow individuals to get their company heard around the world by the touch of a screen. Social media also allows future employees to learn more about you. Interviews are as short as 15 minutes, but by building a professional profile it allows employers to learn more about you.
Twitter for example can help teach individuals to keep the content short. With a maximum word limit, it lets people get straight to the point. This can be used in ones profession when writing emails. No one wants to read more than they have to. Twitter teaches people to write only the important content. Twitter also can be used to promote other social medias of a company. Twitter can give teaser information that provides a link to ones blog where they give full detail. For example a wedding photographer can tweet “the Johnson wedding was MAGICAL” and post the link to his or her blog to promote their photography.
In this class I have also learned that social media can be the end to careers. There have been many cases where professionals have been irresponsible on their social media that has caused them to get fired. For example my friend was tagged in a photo she was not aware of. Before she noticed it was up, the company she worked for had already decided they didn’t want her to represent the company and fired her on the spot. Although people may think they are social media conscious, friends of theirs may not. Everyone has a smartphone with cameras that can capture any moment.
I am currently very aware of what I post, comment, or am tagged in. As a student athlete I am representing the school, and therefore need to make sure my social media reflects that. When I was a freshman I was tagged in a photo where a family member of age was holding a beer. I got a text an hour later to take it down. Even though it wasn’t me holding the beer, it gave off the wrong impression. I believe this will help in in future careers because I will be aware of what social media can do, and how damaging it can be.
27 April 2015
2. Topic Post
This week for my topic post I decided to write about Kobara and Smiths blog on Job Networking Tips. I think that it is very important for my future career that I learn networking skills. Most people want to hire someone they already know, or have a familiar background with. I have heard very often that “it’s not what you do, but who you know”. I think to a certain extent that is very true. In today’s economy, it is vital that I make the most out of any opportunity I get, even if it’s taking the business card of the person sitting next to me on the place. Kobara and Smith point out that many jobs are never posted rather come from word of mouth. For example I have a friend from high school who got hired for a dream job for any high school student at Vita Coco all because she talked to vendors at a golf course. The workers at Vita Coco range from the ages of 22-27 and my friend was only 19 at the time. By talking with one of the workers who were at a booth, she got an interview because they liked her. Now she gets to go to all kind of events for free, and is one of the youngest workers. I think it is important to go out of your comfort zone because you never know the opportunities that may present themselves.
Kobara and Smith gave great tips when it comes to improving ones networking such as: know more people than you think, reach out your network, improve your communication skills, and to take to time maintain your network. Once I started to think about it, I do have way more connections than I thought. Going through my family, friends, co-workers, employers, coaches, and teammates there are my networking opportunities available. Most people feel good about helping others, and would love to give recent graduates a helping hand. The second step is a bit obvious; once you know you have potential networks, reach out and let them know your situation. I think improving communication skills is very important in networking because it is all about making connections with others through communication whether that is in person, on the phone, text message, email, social media, and so on. Kobara and Smith note that good communication skills focus on maintains full attention on the speaker, not interrupting, and showing your interest. If someone is taking the time to talk to you, it is for your benefit not his or hers, so listen up! Lastly, if the networks you currently have are not getting you anywhere, it is time to evaluate your connections. If some networks are holding you back, then you are missing out on other opportunities. Networking is a skill that I believe every individual in the workforce needs to have. You never know where it will take you!
3. Audience Post
Professionalism is being social media knowledgeable. If an employer were to Google a potential employees name, they could find their social medias and the person they are outside the interview room. Even if one were to have a professional and personal social media, there are still many ways for people to see both. This new age of the Internet has me concerned with everything I post, comment, or is tagged in. Even if I am not doing anything wrong, an employer may not see it the same. For example if I were of age and was tagged in a picture at a party, it may give off the impression that I am a partier. It is very important that professionals are aware of their social media accounts and how they present themselves.
I have learned a lot by being a student athlete here at UNM. When I was a freshman, we had multiple meetings about what we post, when we post, and so on. For example we had our social media guy have a meeting with us and give us example of things we can and cannot post. He pointed out that if we Tweet that we are upset or angry it gives off a bad impression for Lobo athletics and on ourselves. He also pointed out that we should never Tweet about class, while in class because that demonstrates that we are not paying attention in class and are therefore bad students. There are so many things that I never thought twice about. If I were to post a picture on Instagram wearing non-Nike gear, we could potentially be endorsing another company, which is against the rules.
With every job comes rules and restriction on how we present ourselves. Ones you are apart of a company, you now represent them even if you are on your personal profile. In my future career I hope to be a buyer for a clothing company, which would mean I would be traveling often. If I was away on a trip and was given a predium, and post photo of new clothes I bought while traveling, that could come off as unethical and unprofessional. In this day in age professionalism is being away of how you are representing yourself in person and in the cyber world. It only takes a click of a button to ruin a career.
20 April 2015
3. Audience Post
A potential audience that I may interact with in my future career would be the young professional workforce. This demographic interest me because it has a large and growing market. According to the Department of Professional Employees (DEP) in 2013, 15.7 million workers between the ages of 20 and 34 were employed in professional and technical occupations (The Young Professional Work Force, p. 1). This is a potentially great audience because these young adults are earning good money, and are consistent in the workforce. For example if I worked for a women’s clothing line that targeted women in their early careers. When college students enter the working world, most of the time their needs to be a wardrobe change.
According to DPE, in 2013 women were 54 percent of the young professional workforce (The Young Professional Work Force, p. 5). Times have changed and more women have started to become apart of the workforce. This is a growing market that I am very interested in. For example, my older sister just graduated from the University of Oregon and got a job at USC while she is working on her masters there. While she was very excited for the job opportunity, she realized she didn’t have the attire to match the professional environment. Another issue was that she had no idea how to dress for the job. I believe the young professional workforce, specifically women, would be a perfect audience to address. A possible job could target young women entering the professional world and promote professional outfits that were directed to a younger style.
This is important to my future goals because I am apart of this demographic and understand their perspective. Another factor of why I want to have this as my target audience is that young adults are all over social media. Social media is a great way for promoting and marketing companies. I would start an account on Instagram, Facebook, Pinterest, and Twitter that demonstrated young women’s work attire, and then connect with my fans using a common hashtag. I believe this would be a very large and profitable audience.
6 April 2015
Amy Vernon’s PowerPoint on “Think You Know Great Content? Fugghedaboutit. Here’s What Really Counts” brought some new insight on how exactly people are creating content, and the value different content has. Amy mentioned main content people are producing for their audience such as targeted, funny, how-to, and commentary. After each category Amy put the amount of time it took to create, and to social potential. The targeted contented is there to share important news, takes little time to create, and usually gets low views. Secondly there is the funny content. The funny content is there to distract individuals minds for a moment with something a little light hearted. This content can be low to high and usually produces high social potential. The third category it how-to content. This demonstrates to individuals how to accomplish a goal. For example I just looked up a how-to video on grilling chicken! They are very informative and everyone needs a little help here and there. Lastly, there is commentary where people fill content with ones own opinion and take on new stories. This usually takes a lot of time to create, with minimal social potential.
The most content I view is through Pinterest, Facebook, and Instagram. When I go on Pinterest it is usually for a purpose of finding how-to videos on recipes. I love to cook, but I am a visual learner and enjoy being able to look up for example a chicken marinade, and find results for hundreds of how-to content. If I am really confused on how to do the recipe I will watch a video, but for the most part I can get the idea from a series of photos. When I go on Facebook, I will usually click on the content that is directed towards a targeted audience because my friends have reposted the link. These targeted videos have consisted of wedding proposals, inspirational stories, or world news. On Instagram I love to watch the funny videos that viral around, and I follow many accounts that are dedicated to only posting funny content
I would have to say that my first choice in content would usually be to read or watch something funny. It is always good to give my mind a rest and let a little laughter in. My second favorite content would have to be the how-to videos. It would be interesting to see all the videos and blogs I have looked up since I have started using the Internet. One that I recently looked up was how to not only make my chicken, but how-to start the grill!
30 March 2015
Week Routines: through 5 photographs
(permission was given for photographs)
1. I have to have my morning tea
2. Grocery shop at Trader Joe’s
3. I always enjoy a nice apple
4. Attend soccer practice with my favorite weirdos
5. After a long week of soccer, my roommates and I will go out to dinner
23 March 2015
I had a complete “A-Ha!” moment went I read a post from Danny Browns blogs. The post was “Why We Should Make More of What We Do An Experience”. This is something that has really been on my mind; it seems crazy that I ended up clicking on this blog. Growing up in the Social Media age, I feel I have to maintain an overall view of how people see me through the pictures I post, and the comments I share. I enjoy photography, but lately I think I have been caring way too much about the pictures I post on Instagram, and being worried that they are not good enough before I post.
In Browns article he talked about just that. There was a section in his post that really stuck with we:
“We tweet, we post updates on Facebook, we make Vines of how cool our lives are, we Instagram perfectly-caught moments in time – and yet they’re more often than not a vision of who we wish we were.
If they were truly how we are, why does Instagram have so many filters to get our picture in a perfect light?
We have an inane fear of missing out through not being where we need to be (or so we believe), but in reality it’s us that’s missing out on the world (Brown, 2015).”
I love this. He is completely right. There are many girls with thousands of followers on Instagram who want to make it seem like their lives are perfect. They will post pictures of healthy food, places they travel, tea detoxes, and their perfect outfit, but what do these people actually do? People get so consumed with how many likes they have, and appraisal comments received that we all loose sight of what is really going on. We are living life through social media. If you didn’t post it, then it didn’t happen.
Browns post really opened my eyes to the reality of social media on a personal basis. I remember going on a trip with a group of girls, where the majority of the time they were taking pictures. These girls were not actually having a good time; they were just posing that way to make other people believe they were having the most amazing time and they should be so jealous they were not there. I would like to challenge myself to give up social media for a while, and escape the FOMO that even I catch myself doing. Like Brown said, “The world isn’t missing out on us, we are missing out on the world”.
9 March 2015
I thought the videos and readings this week were very interesting, and a new topic that I didn’t know much about. This week we had a chance to learn about the new and upcoming position of a PMD. Jon Reiss created this position title to be the Producer of Marketing and Distribution of a film. He points out that when making a film, half of the work is creating it and the other half is connecting with the audience. Reiss argues that it is very important to have someone hired solely for the marketing and distribution, and notes that without the title work would never get done. According to Reiss, a PMD job has many roles such as engaging the audience, creating a business plan for the film, reaching the audience through social media, and more.
In the video blog by Adam Daniel Mezei, he adds on to his view of the PMD position and why filmmakers should take it more seriously. In his blog post “Producers of Marketing and Distribution Aren’t PR Hacks”, he defends the position by pointing out how independent film makers have a lot on their plate, and need someone to take care of putting the film on the market and doing the things directors do not have time for. Mezei also notes how crazy independent film festivals can get, and how it is important to have a PMD by the filmmaker’s side to do the job they cannot.
Something that I thought was a valid point was when Mezei talked about was how PMDs were necessary for getting the film heard by the audience through Facebook groups, Twitter, and other traditional forms of media. To gain audience interest, a PMD needs to constantly be in social media, tweeting all the time, and talking back with fans. I believe this is a successful way to promote films and any form of business. Social media is being used all around the world just by a touch of a finger. It would be crazy for filmmakers to not hire a PMD. These articles and videos helped demonstrate how much social media influences potential fans. For the rest of the semester I think that it will help my blog if I try and connect with other bloggers, and expand the topics I talk about.
1 March 2015
Free people is a high priced bohemian clothing company (that I cannot afford). I like this company because it not only promotes their clothing, but an overall simple lifestyle through fashion, music, and traveling. Their clothing is not demonstrated behind a classic white backdrop; rather they shoot their clothing all over the world in many beautiful nature based places. Even though I do not buy Free People clothing very often, I believe they have done a great job through social media to build their brand name up. Free People have a Facebook page with over a million likes. They will post about new clothing coming out, trips people can win, and unrelated clothing post like: a new way to enjoy morning coffee or inspirational quotes. The page has their logo as the profile picture and the background drop is a combination of three girls in Free People clothing. They keep it simple, which I believe is very important for some companies.
Their Twitter and Instagram maintain the same overall idea of providing a blog type mentality of not only showing their clothing by talking about travel, music, and giveaways. One of my favorite social medias of Free People is their Instagram. Their main Instagram has 1.7 million followers, but they also have accounts for their many locations. For example the have an Instagram for Free People Seattle, Santa Monica, Australia, Miami, Japan, and so on. I follow the main account and the Australian one, mostly because I would like to go to Australia one day. On their main account they will post photos of beautiful destinations they are at like the sunset in New York, or the beaches of Santa Monica. They will also post photos of girls wearing their clothes in alternative ways. For example they have a photo of a girl in their clothing in the middle of the dessert, next to a waterfall in the middle of a forest, and some by the beach. Free People will change the sceneries to keep people interested and wanting to wear their product. The brand not only promotes clothes, but a lifestyle. Through Free Peoples social medias, they demonstrate young women being a free sprit and exploring the world (fashionably).
Another social media Free People uses is Pinterst. On pintrest they have boards labeled Movement, Braided, Bohemian Beauty, Lookbooks, Festival Flower, Walk this Way, Soundtrack, and many more to express the variety of looks and interest the brand has to offer. Once you click on a photo from Free People, it will take you to their blog where all these photos can be found. Free People is one of my favorite companies because I enjoy what they bring to their social medias. They not only show their clothing, but what people are doing in them and the lifestyle they are living. I love photography, fashion, and traveling so this company really speaks to me. If I worked for them, something that I would try and do better is answer peoples comments, and try to be a little more interactive with the buyers. They already did a great job of creating a smaller community of followers through creating multiple accounts based off of location. By doing that it should be easier to answer customer’s questions, and create a relationship with the followers.
23 February 2015
In David Carr’s article, “Why Twitter Will Endure”, he points out his hesitance about initially using Twitter, but then explains why it is so successful and that it is here to stay. He notes that Twitter brings less social expectation than Facebook. Users on Twitter can follow another’s page without them following you back. There is less of expectancy for people to follow each other. For example, serious Twitter users will follow people they look up to, or have an interest in. This can be a small business that follows a bigger business of the same product to see first hand what they are doing that makes them so successful. Another example can be if someone is really into music. They can follow their favorite musicians on Twitter to learn more about them, and feel more connected than ever before.
A major point that stood out to me personally was when Carr noted that most people on Twitter are not concerned about the individual Tweeting, rather the collective voice and opinion that is being Tweeted about. I liked how he said “I get a sense of the day’s news and how people are reacting to it in the time it takes to get my coffee at Starbucks” (Carr). That is exactly how I use Twitter. It is very rare that I go on, but the main reason I have a Twitter is to hear people’s opinion about events or important news that goes on.
For example, I haven’t checked my Twitter in weeks, but the Oscars were on and I didn’t have a chance to see the whole thing. To me the Oscars are actually really boring, but what I enjoy most it they outfits, performances, and the public opinion. When I went on, everyone had something to say about it. The girls that I follow on Twitter would post their favorite outfit of the night, or celebrity crush. Then there were the memes that I find hilarious. People can make anything funny. For example when the Oscars come around Leonardo Dicaprio is all over my feed. There must be a 100 different hilarious ways of talking about how he hasn’t received an Oscar. Yesterday, I saw someone post a photo of him making Oscars with Legos. Then there are the more serious articles of 100 reasons Leonardo deserves an Oscar.
I feel like I get stage fright when it comes to actually posting something on Twitter. I have no intentions of posting something inappropriate, but I have heard so many horror stories about how Tweets can be used against you. Once you click send, anyone can use it as your words. As a student athlete, the administration makes sure you are constantly aware of what you tweet and what you are tagged in. I also feel like Twitter is a way for a lot of people to vent. Some people I follow are constantly Tweeting non-sense that no one really care about. For those reason, I have avoided Twitter. Carr brought up many points that have regained my interest in the Twitter world. I liked how he said it is a great place to read news, but it’s about following the right people. My new goal is to start following people and companies that interest me. Maybe I will learn something new!
16 February 2015
The main reason people are unfollowing or not sharing brands they once were a fan of can be a result of people plainly just not being interested according to Kerwin in her article, “Why People Unfriend Your Brand on Facebook”. Facebookers have been less likely to share, like, or comment on companies pages which Kerwin claims the marketers, “may only have themselves to blame”. Most fans are not finding the value in following these brands on Facebook. Companies are giving too much content that most people do not care about. Something that I thought was interesting that goes along with this article is Infographic: The 36 Rules of Social Media. This article provides 36 creative ways of becoming successful at social media. Two rules that fit well with the companies failure to promote their product on Facebook were rules #4, “the consumer is out for himself not for you” and #7, “Don’t use adds to prop up boring content. Use adds to accelerate successful content”. It is important for companies to understand that if someone is going through their Facebook news feed they do not want to see information that doesn’t interest them, or apply to their life in some way. If I were a company trying to expand my Facebook page I would keep my post limited, but important, and directed to a specific audience.
According to Jon Loomer in his article, “No More Click Bait: Facebook Explains How to Share Links” he talks about the value of a brands post. Click baiting is when a link is shared that draws the readers into wanting to know more, but cannot unless they click the article. These have grown to be very popular on Facebook. I can honestly say I do it quite often. I will see one of these click baits and try not to click on it, but I find myself just having to know what happens. The worst part about it is I am usually disappointed, or lose interest before I can read the rest of the article. Loomer claims that most viewers leave this post unhappy, deceived, or annoyed. A valuable point I got from Loomer’s article is to post what a natural user would want to see. If I had a product I would want to engage the reader by having a photo along with brief information. They key to making my brand successful would be following through with the promise I made when I first engaged the viewer.
9 February 2015
Charity: water’s video was about a young girl named Rachel Beckwith who had one wish on her ninth birthday. That wish was to raise $300 dollars for Charity: water’s campaign so that at least 15 people could drink clean water. Rachel died in a tragic car crash, and was only able to raise $220. After her death, Rachel’s birthday wish went viral and people started to donate. In just a month’s time, her fundraiser raised over 1.2 million dollars. The video then shows the mom, grandpa, and people of her church going to Ethiopia and seeing the men, women, and children whom Rachel provide clean water for. This art of storytelling shown in this video can explain why in went viral with over half a million views.
According to these weeks’ notes on basic story telling tips, Charity: water’s video seemed to follow them all. This first suggest that you know what your story is, and why people should care. For Jamie Pent, who shot the video, heard about Rachel’s story and how so many people donated to her cause. Only one month went by and she raised over 1.2 million dollars. People must care about her story. Pent had the story, and she had people caring before she even shot the video. Now the hard part was putting it together. Pent could have made a blog or told the story though photos, but she decided to go with a video. Next is how to draw the viewers in, which I thought Pent did an excellent job of. She started the video with dramatic music and simple text only a black screen giving the background of Rachel’s story. She then engaged the readers by revealing Rachel’s death and showing live film and shots from the accidents. After I saw that a young girl died, I could not help but watch. Lastly, and I think the most successful part of the video was that Pent kept it simple. It was only around 4 minutes long, and she managed to fit the whole story in.
In Ira Glass short videos on story telling, he gave great advice that I believe Pent followed. He informed his viewers that in order to keep people engaged you must tell a story that involves a sequence of actions. For Pent, she started with Rachel’s birthday wish, then her death, followed by how people reached out to help her cause, and ended with showing Rachel’s mom in Ethiopia seeing what Rachel’s had done for so many people.
Charity: water’s video had me emotionally invested from the start. I think that a short video is a great way for future organizations to share their story. After this weeks notes, blogs, and videos I learned some key things to creating a successful video. To do this I would suggest to make sure the story is worthy of being told, and to make to sure you have an audience who will care. Once you have that it’s important that the story is told in a way that keeps people engaged and wanting to know more. I think it is important to have music and good quality because it can make a huge difference between an average and great video. Lastly, keep it short! I know my attention is short and if it takes to long to get to the point I will exit out!
2 February 2015
This weeks blog post and videos have given me two very different opinions from Peter Shankman and Gary Vaynerchuk. Shankman took a pessimistic outlook on the idea of hiring someone as a social media expert. He compared it to being as easy as pulling out bread from the refrigerator. Although social media is all around us, he feels that it doesn’t connect with the audience and that a company should personally get to know their customer’s interest and wants. Vaynerchuk on the other hand took a completely different approach. He notes that we are living in a digital world, and the major companies are now considered media companies. Vaynerchuk also points out that if he is looking to hire someone, he won’t mind the inappropriate post or photos. He is more interested in the creativity that comes from ones social media page.
After reading and listening to both opinions, I would have to agree with Vaynerchuk view of social media and the way he looks to hire employees. In todays age everyone is using his or her phone, computer, or tablet to stay connected to the digital world. When I scroll down my Facebook page there are multiple advertisements designed to what I have personally goggled or previously clicked on. Vaynerchuk makes a good point about how my generation has grown up with technology, so professors and parents cannot relate. Recently I had to check a box for how I hear my new. The options were radio, newspaper, T.V, or online. My answer was online, but specifically through Facebook. I hear about all the latest trending news through links and pages my friends post on Facebook. If I were on my social media pages that often, it would be crazy for companies not to promote their product.
Shankman believes that it is ridiculous to have a social media expert, but I have to disagree. Look at the commercials from the super bowl. It cost millions of dollars to be played, but I believe the most attention they get it from the responses and post after the super bowl on social medias. The best and the worst ones were tweeted and retweeted. It is social media that extends that super bowl commercial for longer than it ever has before. I watched the Budweiser commercial before the super bowl game even happened. It went viral on Facebook and Twitter. I think that it is essential to have social media experts because of the digital age we live in.